The hard truth is, if you don’t distribute and promote your content, you will be sorely disappointed with the results. And then you would say, ”content marketing doesn’t work”.

The brands that enjoy the benefits of content marketing are the brands that invest as much time in producing their content, in promoting their content.

Social media is one of the most popular channels to promote your content.

Here’s how to be effective with it.

1 Produce more visual content: Think for a moment, the latest social media posts you can remember, or the ones you recently liked or retweeted? Were¬†they more of images, videos or plain text? See my point? People will remember more of visual content more than plain text. That’s why you should invest the time to create visual content for your social media. If you don’t have the time, we can help you create visual social media content. Just reply this email let’s talk.

2. Tag relevant users: Yeah, you probably hate it when people tag you on Facebook in a photo you didn’t make an appearance in, or in a post that has nothing to do with you. But, when you are tagged in a post that provides you with some relevant information, you appreciate it, right? That’s the key. You can get more exposure without being a pain when you tag relevant users on your posts. For example, you can tag your staff on your posts, or your writers (if you’re not writing your content yourself), or tag your sources to your content.

3. Write emotional copy: Posts that appeals to the emotions do better than plain posts. Especially posts that appeal to positive emotions. Search on google for emotional words you can include in your posts, and use Coschedule’s headline analyzer to test your posts.

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