Wouldn’t it be great if everyone on your email list opened your emails, and paid attention to every word on your email?
Oh yes, that would be a marketer’s heaven. Each email campaign would be super successful at driving revenue, making sales and crushing your marketing goals.
But let’s get back to reality. More than 20% of your recipients never get your emails in the first place, 84% of the world’s emails are considered to be spam (which lands them on the spam folder, by the way, when was the last time you checked that folder?), and a full 55% of email users claim they don’t check their emails regularly.
What can you do about these numbers that prophecy doom for your email campaigns?
Get out of the spam folder by using double verification for your email sign-up process/. Most email marketing software like MailChimp advice their customers to use a double verification for signups. If you can’t or don’t want to do this, just get your subscribers to reply your first email. That automatically gets your email campaigns out of their spam folders.
Use shorter subject lines to increase your chances of higher open rates. Remember an email you received from me with the subject ”Hi…”? That email has the highest open rate so far since we started The ORT. Shorter subject lines work because over 50% of your recipients access their emails on their mobile phones, which doesn’t allow for a lengthy subject line. Limit your subject lines to under 10 words.
Your intro should be short and engaging. Your email readers decide whether to venture further or not from the first line of your email. Make sure your first line is action packed, short and precise.