Ok, whether you own your own business, or you are working for a company, selling your business’ products and services, is part of your key responsibility.

So, I found some stats (some troubling) that you need to know. The reason I’m sharing these stats with you is to better prepare you and make you better at selling your products and services.

I will be including some tips and information you can use along with the stats.

According To Hubspot, Prospecting For Clients Is The Hardest Task for Salespeople

A lot of salespeople and marketers struggle with generating enough leads and prospects for their business. What can help with this, is producing enough valuable content for your target prospect, and including forms to capture their information.

Check out this post to see 3 tools you can use to generate more leads. I deploy services like this for my clients, and see great results in terms of leads generated.

Create A Free Text Ad On The ORT Newsletter. Click Here

67% of Consumers Will Consult A Search Engine To Find Out More About A Product, Than Consult A Salesperson

When a prospective customer searches for what your business offers, will they find your business? Will they find relevant content that educates them about your offering? If not, you need to get to work.

Produce content that is tailored to a customer’s search on search engines. Use keywords in your content, that matches their intent when they search.

Create A Free Text Ad On The ORT Newsletter. Click Here

63% of Prospects Know Little or Nothing About a Company Before A Salesperson Contacts Them

This might not be all bad since we all engage in cold calling. But wouldn’t it be much better if you called a cold prospect, and hear something like ”Oh you’re from that company? I get your newsletters”. Trust me, it feels great to hear that, and it also makes selling easier.

Categories: Marketing

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