Video content is taking over the internet. And for good reason.
Video content engages more online users, and businesses are capitalizing on that to attract customers and increase revenue.
See what video can do for your business.
Attract and Retain Attention:
Technology has greatly affected our attention span. There’s always a new tab to open, a new picture to view, a new email to respond to. But somehow, we always have time to watch a new video.
That’s because our brains are wired to pay attention more to moving pictures, than still pictures or plain text.
Here’s what Jonathan English, Managing Director at Skeleton says – “Video is hands-down the best way to reach time-poor people with short attention spans as they scroll through their social feeds. Moving images grab hold of the caveman part of your brain telling you to pay attention and get emotionally invested.”
And Alexander Kesler, CEO & President of InSegment, Inc says “Video’s power lies in the fact that it can attract and retain the attention of potential buyers by immersing them in a visual or interactive story. Our brains love storytelling; narratives engage us deeply and can make us relive them in our imagination.”
Effortless Access To Information:
Let’s face it, reading can be boring for a lot of people. Especially people like you who need more than 24 hours in a day to complete your daily tasks. Adding another long-form text, blog post, white paper or ebook will not be as effective as showcasing a simple, aesthetically pleasing video.
It’s effortless access to the information you and your customers need.
”Decision makers want effortless access to information. Video marketing allows you to capture the attention of your audience quickly, and with a bit of keen design and careful planning, your conversions will turn over in record time.” – Will Williamson, Director of the JDR Group
Educates Buyers and Builds Emotional Connections:
Always remember, that your customers buy emotionally, and back up their purchase decision with logic. Not the other way around. That’s why video is so important today. When executed effectively, you can both educate your customers and build an emotional connection with them at the same time.
Vala Afshar, Chief Digital Evangelist at SalesForce says “Whitepapers, canned presentations, and customer case studies are helpful tools but nothing beats video when it comes to educating buyers and building an emotional connection. Video is the next best thing to being there in person”