Content

How To Influence C-Suite Execs With Content

How do you influence C-Suite executives?   The ones that have the real power to make a purchasing decision for your product or service?   The C-Suites (Chief Executive Officers (CEO), Chief Marketing Officers (CMO), Chief Operating Officers (COO) and other ”chiefs” in the organization), think differently from the average Read more…

By frederick, ago
Content

Content Marketing For Insurance Companies

There’s a story about an Insurance company that raises tens of thousands of dollars from its content marketing campaign.   The company was a small insurance company and was threatened by other big players in the field. Their website wasn’t getting enough traffic, so few people were contacting the company Read more…

By frederick, ago